THE BACK OFFICE PODCAST
Where Real Business Conversations Happen
The Back Office Podcast is a business strategy podcast for founders and growth-minded operators navigating real-time expansion.
Created by Signify, a strategic marketing company, this filmed podcast brings listeners inside scaling businesses to explore operational decision-making, marketing systems, leadership growth, and sustainable expansion.
Unlike traditional business podcasts that focus on success stories in hindsight, The Back Office captures the real conversations happening while growth is unfolding.
Topics We Cover
The Back Office Podcast explores:
• Business expansion strategy
• Multi-location growth
• Marketing systems for scaling companies
• Operational structure and workflow
• Hiring and team leadership
• Financial decision-making
• Founder mindset during scale
These are the conversations that shape long-term business success.
A Podcast for Founders Scaling Beyond Startup
If you are:
• Expanding to additional locations
• Building marketing infrastructure
• Hiring and growing your team
• Refining financial systems
• Transitioning from operator to CEO
This podcast was built for you.
Each episode focuses on the behind-the-scenes strategy that drives sustainable growth — not just top-line revenue wins.
Produced by Signify Marketing
The Back Office is produced by Signify, a growth-focused marketing company that helps brands scale with strategy, systems, and intentional visibility.
Our hands-on experience building marketing infrastructure inside growing businesses informs every conversation we host.
We don’t just talk about scaling.
We help build it.
Recent Episodes
How to Stay Relevant in a Competitive Industry
In this episode of The Back Office, Dalayna Dillon sits down with Traci Baker, founder of Traci Baker Photography, to talk about the evolution of her business, the lessons she has learned along the way, and what it really takes to stay relevant in a fast-changing industry.
The One Hour That Should Improve the Other 23
In this episode of The Back Office, Dalayna Dillon sits down with Barry Wise, founder of B Wise Fitness, to talk about what it really takes to build a business in the health and wellness industry — and how consistency and people-first thinking shape long-term success.
Building Community Through Business
In this episode of The Back Office, Dalayna Dillon sits down with Josh Juarez, founder of Josh’s Sno Shack and the visionary behind Courts & Commons.
Building Their First Two Businesses Before 30
In the first episode of The Back Office, Dalayna Dillon sits down with Zach and Maddie Morris, the brother-sister team behind 3 Natives Tulsa and 3 Natives Owasso.
Partner With The Back Office
We partner with brands that support growing businesses behind the scenes — from financial infrastructure to operational systems.
Sponsorships are intentionally limited and designed for long-term alignment, not ad placement.
Be a Guest
We feature founders and operators who are:
• Scaling to new locations
• Expanding teams
• Refining systems
• Navigating growth challenges
If you’re in the middle of building — not just reflecting — we’d love to connect.