THE BACK OFFICE PODCAST

Where Real Business Conversations Happen

The Back Office Podcast is a business strategy podcast for founders and growth-minded operators navigating real-time expansion.

Created by Signify, a strategic marketing company, this filmed podcast brings listeners inside scaling businesses to explore operational decision-making, marketing systems, leadership growth, and sustainable expansion.

Unlike traditional business podcasts that focus on success stories in hindsight, The Back Office captures the real conversations happening while growth is unfolding.

Topics We Cover

The Back Office Podcast explores:

• Business expansion strategy
• Multi-location growth
• Marketing systems for scaling companies
• Operational structure and workflow
• Hiring and team leadership
• Financial decision-making
• Founder mindset during scale

These are the conversations that shape long-term business success.


A Podcast for Founders Scaling Beyond Startup

If you are:

• Expanding to additional locations
• Building marketing infrastructure
• Hiring and growing your team
• Refining financial systems
• Transitioning from operator to CEO

This podcast was built for you.

Each episode focuses on the behind-the-scenes strategy that drives sustainable growth — not just top-line revenue wins.

Produced by Signify Marketing

The Back Office is produced by Signify, a growth-focused marketing company that helps brands scale with strategy, systems, and intentional visibility.

Our hands-on experience building marketing infrastructure inside growing businesses informs every conversation we host.

We don’t just talk about scaling.
We help build it.

Recent Episodes

Signify Marketing Signify Marketing

Why Businesses Struggle to Attract and Keep Great People

In this episode of The Back Office, Dalayna Dillon sits down with Carrie Corcoran, founder of Unbreakable Light and a leading voice in employer branding and talent strategy, to unpack one of the most pressing challenges facing businesses today — attracting and retaining the right people.

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Building Something That Feels Like Home

In this episode of The Back Office, I sit down with Alexandra Coppinger, co-owner of Common Tart—a Tulsa-based pie shop she built alongside her mom. What started as a shared love for baking turned into a leap of faith in 2020… and has grown into a brand known not just for its pies, but for the feeling it creates.

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Building a Business That Solves a Real Problem

In this episode of The Back Office, Dalayna Dillon sits down with Elliot Mooney, founder of Mooney Cardiac Screening, to explore what it looks like to build a mission-driven business rooted in accessibility, affordability, and real-world need.

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The Strategy Session: How to Make Smarter Marketing Decisions

In this episode of The Back Office, Dalayna Dillon is joined by photographer and business owner Traci Baker in a slightly different format — a working session designed to help business owners think more strategically about their marketing.

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The Patterns Behind Successful Businesses

In this episode of The Back Office, Dalayna Dillon sits down with Heather Turner, business owner of Anthem Road Academy and a strategic leader in Oklahoma’s economic development efforts, to talk about the patterns she has seen after working alongside hundreds of business owners.

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How to Stay Relevant in a Competitive Industry

In this episode of The Back Office, Dalayna Dillon sits down with Traci Baker, founder of Traci Baker Photography, to talk about the evolution of her business, the lessons she has learned along the way, and what it really takes to stay relevant in a fast-changing industry.

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The One Hour That Should Improve the Other 23

In this episode of The Back Office, Dalayna Dillon sits down with Barry Wise, founder of B Wise Fitness, to talk about what it really takes to build a business in the health and wellness industry — and how consistency and people-first thinking shape long-term success.

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Building Community Through Business

In this episode of The Back Office, Dalayna Dillon sits down with Josh Juarez, founder of Josh’s Sno Shack and the visionary behind Courts & Commons.

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Partner With The Back Office

We partner with brands that support growing businesses behind the scenes — from financial infrastructure to operational systems.

Sponsorships are intentionally limited and designed for long-term alignment, not ad placement.

Be a Guest

We feature founders and operators who are:

• Scaling to new locations
• Expanding teams
• Refining systems
• Navigating growth challenges

If you’re in the middle of building — not just reflecting — we’d love to connect.