Building Something That Feels Like Home
What does it really take to turn something you love into something that lasts?
In this episode of The Back Office, I sit down with Alexandra Coppinger, co-owner of Common Tart—a Tulsa-based pie shop she built alongside her mom. What started as a shared love for baking turned into a leap of faith in 2020… and has grown into a brand known not just for its pies, but for the feeling it creates.
We talk about the realities behind the scenes—what changes when your passion becomes your business, how to stay true to your brand, and what it actually looks like to build something meaningful with family.
This conversation is honest, thoughtful, and full of lessons for anyone who’s ever felt the pull to create something of their own.
Show Notes
Alexandra Coppinger
Co-Owner, Common Tart (Tulsa, OK)
Mother-daughter pie shop focused on creating warmth, comfort, and connection through baking.
In This Episode, We Cover:
The story behind Common Tart and launching in 2020
Turning a passion into a sustainable business
How to protect the joy of what you love
Building a brand that feels like something
The realities of working with family
Lessons learned through risk, growth, and uncertainty
Defining success beyond just expansion
What it looks like to keep building—even without all the answers
Connect with Common Tart:
📍1717 E. 17th St., Tulsa, OK, United States, 74104
https://www.commontart.com/
https://www.facebook.com/commontart
