Partner With The Back Office Podcast

We collaborate with brands that support growing businesses behind the scenes — from financial infrastructure to operational systems and marketing technology.

Sponsorships are intentionally limited and structured as long-term partnerships, not ad placements.

Partnership Options:

  • Includes:
    • Logo placement on all launch materials
    • Verbal mention at beginning of every episode
    • Integrated sponsor conversation segment
    • Social cross-promotion
    • Website placement
    • Invitation to live strategy event

    Budget: $2,500 / month OR $6,000 for a 3-month founding block

  • Includes:
    • Mid-roll mention integrated naturally into discussion
    • 1 dedicated social feature per month
    • Website sponsor page placement

    Budget: $1,200 / month

  • Includes:
    • Single episode sponsorship
    • Beginning and end acknowledgment
    • Tagged social post

    Budget: $500 / episode

Frequently Asked Questions

  • The Back Office is a filmed podcast that captures real, unfiltered strategy conversations inside growing businesses.

    Each episode takes place inside an active company and focuses on the operational decisions founders are making right now — hiring, systems, marketing, finance, leadership, and scale.

    This is not commentary.
    It’s the room where decisions happen.

  • Our audience includes:

    • Founders and CEOs
    • Growth-stage businesses
    • Operators managing scaling challenges
    • Decision-makers investing in infrastructure

    These are not passive listeners.
    They are actively building and allocating budget.

  • We do not run scripted ad reads.

    Sponsors are integrated contextually into relevant conversations — when systems, operations, marketing tools, finance structure, or growth infrastructure naturally arise.

    This creates:

    • Authentic brand alignment
    • Higher trust
    • Strategic positioning
    • Long-term association with decision-making moments

  • We partner with companies that support founders in:

    • Accounting & financial operations
    • Payroll & HR
    • CRM & sales systems
    • Marketing infrastructure
    • Legal & compliance
    • Executive leadership support
    • Productivity & operations tools

    If your product or service genuinely supports growing businesses behind the scenes, there is likely alignment.

  • We offer three structured partnership levels:

    Founding Partner (Limited Availability)
     Integrated presence across episodes and launch materials.

    Strategic Partner (Ongoing)
     Consistent episode integration and monthly social visibility.

    Episode Partner
     Single-episode integration opportunity.

    Custom partnerships may be considered for strong strategic alignment.

  • Sponsor mentions are:

    • Contextual
    • Conversational
    • Aligned with the episode theme
    • Never scripted or forced

    If an episode includes discussion around hiring infrastructure, payroll systems, or CRM implementation, the relevant partner is mentioned organically.

    Our goal is credibility — not interruption.

  • Depending on partnership tier, sponsors may receive:

    • On-episode verbal integration
    • Logo placement (website + select materials)
    • Social media features
    • Episode co-promotion assets
    • Website sponsor page listing

    A detailed breakdown is provided upon inquiry.

  • We are building intentionally, not virally.

    Our focus is:

    • Quality of audience
    • Decision-making proximity
    • Founder-level reach
    • Strategic relevance

    We prioritize alignment and long-term positioning over mass impressions.

  • Yes — for Founding Partners.

    We limit overlapping competitors within categories at the top tier to protect brand integrity and positioning.

  • We provide:

    • Download numbers
    • Audience growth trends
    • Social impressions (when applicable)
    • Engagement data

    We focus on meaningful metrics rather than vanity numbers.

  • The Back Office is expanding into:

    • Live strategy sessions
    • Founder roundtables
    • Curated business events
    • Private founder network experiences

    Early partners grow with the platform and gain priority access to future integrations.

  • We begin with a brief alignment call to ensure:

    • Audience fit
    • Brand values alignment
    • Long-term positioning compatibility

    From there, we customize the right partnership tier.