Building a Premium Client Experience That Keeps People Coming Back
In this episode of The Back Office, Dalayna Dillon sits down with Cameron Cooke, founder of Skintopia Studio + Spa, to talk about building a premium, experience-driven brand in the wellness space.
With over 20 years of experience in skincare, education, and spa leadership, Cameron has built a business that blends advanced treatments with a deeply personalized, holistic approach. From working alongside dermatologists to training beauty professionals across Oklahoma, her perspective on the industry goes far beyond surface-level trends.
This conversation explores the realities of running a spa, the challenges most people don’t see, and what it actually takes to create a business that clients trust, return to, and recommend.
If you’re building a service-based business — especially in a competitive industry — this episode will give you insight into positioning, client experience, and long-term growth.
No one has it fully figured out. But we’re building anyway.
Show Notes
Guest: Cameron Cooke
Business: Skintopia Studio + Spa
Location: Tulsa, Oklahoma
Cameron Cooke is a Master Esthetician, educator, and spa consultant with over two decades of experience in advanced skincare and holistic wellness. She is the founder of Skintopia Studio + Spa, a Tulsa-based skincare and massage studio known for its highly personalized, experience-driven approach.
Cameron’s background includes working alongside a dermatologist, serving as an educator for Eminence Organics, and training beauty professionals across the state. Her work blends clinical expertise with intuitive, holistic techniques, creating treatments tailored to each client’s physical, emotional, and energetic needs.
Skintopia is designed to be more than a spa — it’s an environment where every detail is intentional, and no two services are ever the same.
In This Episode, We Discuss
• Cameron’s journey into the skincare and spa industry
• Challenges in the spa industry that people don’t see
• The biggest shifts Cameron has made in her business
• The hardest parts of running a service-based business
• What makes the spa industry unique
• Marketing strategies spa owners often overlook
• Common mistakes estheticians and spa owners make
• What the future of the spa industry may look like
• A real look at what Cameron is still building and figuring out
About Skintopia Studio + Spa
Located in Midtown Tulsa, Skintopia Studio + Spa offers advanced skincare and massage services with a holistic, personalized approach. Each treatment is designed to meet the individual needs of the client — physically, emotionally, and energetically — creating a one-of-a-kind experience that goes beyond traditional spa services.
Follow Skintopia Tulsa
Website
Facebook
Skintopia Instagram
Cameron Cooke Spa Coach Instagram
